Forge Media is the Hudson Valley’s first and only apprenticeship production house, producing cutting-edge video content and empowering aspiring filmmakers.
Forging ahead of what’s trending in film production and video marketing is about more than embracing innovative techniques and acquiring buzz. Connecting with audiences requires high-quality content that motivates and inspires viewers through engaging storytelling and superior cinematography. We work with you to capture your vision, produce customized, compelling media, and revolutionize your marketing.
As an extension of The Art Effect, Forge Media employs advanced young film producers to work alongside experienced producers. This next generation of videographers gain valuable experience in professional film production, build their portfolios, further develop their skills, and expand their relationships in the film industry.
Thank you again for your wonderful work on our Pivoting to Respond videos!
They have drawn interest from donors, friends, and media alike.
Our board continues to be impressed by the work Forge is creating.
Jacqueline Lieske - Community Foundations of The Hudson Valley
WHO WE ARE
DIRECTOR & HEAD OF PRODUCTION
Daniel Weintraub is the Director of Forge Media at The Art Effect. Working in the industry for over twenty years, Daniel has worked on a wide variety of projects with clients such as American Express, Canon, Comedy Central, Dutchess and Orange Counties, Fuse, Proctor and Gamble, HBO, NBC and MTV. Daniel has also worked on several feature-length documentaries, and was the senior editor on the Travel Channel series “This Job’s a Trip”. Short films written and directed by Daniel have been featured in festivals around the world. He is currently at work on a feature-length documentary about the iconic composer Pauline Oliveros. Daniel’s studio, Hell’s Kitchen Recording, has been the home base for his musical exploits over the past 10 years, recording his own music and the music of clients including The Felice Brothers, Pauline Oliveros, Nels Cline and Lionel Loueke. Daniel is a graduate of the radio, television and film program at Northwestern University
Nicole Fenichel-Hewitt is the Executive Producer of Forge Media and Executive Director of The Art Effect. She previously served as the Executive Director of Spark Media Project, and prior to that as the Director of Communication and Individual Donor Relations at Women’s Studio Workshop. Nicole works to support a large number of youth, community organizations and local businesses through workshops, exhibitions, production services, and an international film festival. Nicole also serves on the Media Smart Libraries National Advisory Board and the Mid-Hudson Children’s Museum Advisory Board. Nicole is a recipient of an Athena Award (2017); Dutchess Chamber Headliner Award for “Outside the Box Innovator” (2015); Forty Under 40 Award for young “movers and shakers” (2012); Vassar Brothers Medical Center Spirit Award (2011); Richard K. Wager Workplace Inclusiveness Award (2010); and Dutchess County Executive’s Arts Awards, Arts Organization (2008). She received her degree in Professional and Technical Communication from Rochester Institute of Technology.
PRODUCTION COORDINATOR / SOUND RECORDIST
Abereni Opuiyo is a video editor with a specialization in motion graphics, that has worked at Forge Media for 2.5 years. After first dipping his toes into the world of video editing as a youth producer for The Art Effect in 2016, Abereni has continued to hone and improve his skills with every new project ever since. Abereni has worked on numerous student short films not only as an editor, but as a director, script writer, and animator as well. Since starting work with Forge Media, Abereni has been able to offer his skills to a variety of organizations in the Hudson Valley, including Hudson Valley Current, the Dutchess County Regional Chamber of Commerce, and Poughkeepsie Farm Project. Outside of editing, Abereni enjoys gaming and expanding his skills as a designer through self-study and online lectures. Abereni’s most recent playthrough is of Yakuza 0, and his current topic of interest is motion design involving 3D software.
Aleria Gonzalez is a Screenwriter and Filmmaker, who’s been writing scripts since she was 15. She got her filmmaking start at The Art Effect at age 17. She is alumni of New York Film Academy and a current undergraduate student at The Los Angeles Film School. She is a two-time winner of the Lower Mid Hudson Media Art Award, two-time finalist in The Reel Exposure Film Festival, winner of the Wisconsin Wildcat Film Festival, and winner of the National Arts Competition. Aleria has worked on over 25 productions including 2019 feature. "Can You Keep A Secret", serving as a PA. Aleria has written over 15 scripts from Short Films, Web Series, TV Pilots to Features. Besides her Screenwriting and Film Career, she is a businesswoman creating her own Video Production, Viggy Productions with a few of her close peers.